What makes people do what they do? What moves us? What incentives really cause us to try things that might fall just outside of our previous experience? How can development cowboys find and use the appropriate incentives to stimulate people to try new things and sustain them after we leave? In this post I offer a look at several different examples from my own experience in which the so-called “change agents” succeeded in the identification and application of appropriate incentives, and some in which they did not. I hope you will read through these examples, consider them in the light of your own work and add your own experience and ideas in the comments section at the end.
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